Back in the days before the Internet, movie lobby cards were a powerful tool used by Hollywood studios to lure audiences into the darkened theater. They were the last line of enticement — and sometimes the first — alongside carpet-bombing consumers with coming attractions, movie posters, marquees, publicity stunts, movie program books, and newspaper advertisements for their newest big-screen sensation.
With no entertainment websites or blogs available to tease audiences with stills from their films, lobby cards served that purpose for the studio publicity machine. These days, movie theater lobbies have eschewed the traditional lobby card for posters, standees, trailers on repeat, experiential activations and more.
Without further ado, here are original lobby cards from 1979’s ALIEN.
Want more cool ALIEN goodies?
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